We all want to organize large successful events. However, majority of events are usually small with less than 100 participants. Many organizers do not even build a website for small events and rely on social tools like Facebook events, mailing lists, bulletin boards, etc. Some of them have static one page websites with very little information. Do these small events really need WordPress powered websites?
If they are already doing so well, then why should they change anything at all?
A common misconception is that they only need a content management system like WordPress if they want to build a dynamic, regularly updated, blog-like website. The truth is that WordPress is versatile enough to create static websites, non-blog sites, and even single page websites.
Here is why it is a better idea to use WordPress for small event websites.
2. By using WordPress you can edit your website without hiring a web developer. There are so many amazing WordPress event themes available so you will also save money on website design. WordPress itself is free to download and use. The overall cost of building a website with WordPress is minimal.
3. There are thousands of WordPress plugins available for free which allow you to do anything on your website. Try to think about something you want to do with your current website that you currently can’t do. Now head to the WordPress plugin repository, you’ll find a plugin for that.
4. WordPress integrates very well with almost all social media platforms. Allowing you to automate social media tasks, bring users to your website, and build an online community around your event.
5. There are WordPress event themes that are versatile enough to be a single page website, a multi event website, a conference website, or whatever you want them to be. This gives you the freedom to change your website as your event grows beyond your expectation.
Small event organizers rely on their registration provider to handle the website part. While some registration providers offer fair one pagers, reality is that registration pages have two main problems:
– They look awful. With very few exceptions, if you rely on your registration provider to handle the graphics of your event, you will end up with some poor looking and standardized experience. While your event may be small, your attendees may not just attend small events. At the end of the day if they are paying for a ticket, they will need a good user experience. Do not underestimate the influence of good design in attendees’ perception of your events.
– They do not convert. A small event that sells ticket, it’s still an event that needs marketing. How is your registration page influencing ticket sales? Specially if it looks like thousands of other pages. WordPress can help you to customize the look and feel of your site and despite other events could use the same theme, you can really transform it in your ‘brand’. That has strong influence on attendees intention to buy.
As an event organizer you will soon learn that anything can change during the planning and execution stages. Your event date or venue can change at the last minute, you may need to make an urgent announcement for participants, lots of things can go wrong. Using a static website would make it quite difficult for you to manually edit your website.
Lets suppose you got a static website, and all of a sudden you realize that you want to integrate it with your Facebook page. Again that would be quite difficult as you are not a developer and you will have to hire someone to integrate Facebook. On the other hand, if you were using WordPress you could easily do that by simply installing a plugin.
Static, one-page websites kind of suck when it comes to analytics. You could find it hard to track how users interact with different sections of your website and which pages helped to convert. With WordPress you can integrate Google Analytics, KissMetrics, and lots of other online analytics tool which will help you see how users interact with your website. This will help you change things and improve your conversion rates.
Search engines love fresh content. With a static website, your site will not get regularly updated and this might affect your site’s performance in search engines.
Small events are ideal for meeting new people, make new connections, grow your network. The success of most small events depends on how participants communicate with each other.
WordPress can help you build a community around your event. Allowing participants to interact and engage even before the event. You can add a blog, multimedia, integrate social media channels and reach out to participants on Twitter, Facebook, Linkedin, meetup.com, etc. Doing all this from a static website is quite difficult.
Another misconception among event organizers is that running a WordPress powered site requires lots of time. It is generally believed that you will have to setup servers, install software, and troubleshoot errors.
This is not entirely true. First of all you need to choose the right WordPress hosting solution, we recommend WPEngine, because they are a WordPress optimized hosting solution provider. As soon as you signup with them, you can setup your WordPress website with just a few clicks and in less than five minutes.
Setting up a theme may take some time but it will be easy and you will not be editing any code at all. Instead you will be using drag and drop tools inside WordPress admin area to setup your website.
In fact, the reason behind the immense popularity of WordPress is it’s ease of use.
All small events can benefit from a WordPress powered website. Even if you have been doing great without it so far, this should not be an excuse to improve.