5 Secrets of an Highly Effective Event Planning Strategy

Meticulous planning is the key to organizing a successful event. You have to plan for every stage, announcements, finances, website, social media, ticketing, venue, catering, speakers, and the list goes on. This is a lot of work and without proper planning it can exhaust any sane person. How an event manager can go through all this without losing their cool? What are the secrets of an effective event planning strategy?

As an event manager you need a plan that guarantees success of your event with in the limited resources available. You need to work hard but smartly and efficiently.

Moments before the event

1. Set up Goals and Objectives

Whether you are organizing an event for your own business or a client, make sure you know what this event is supposed to achieve. Attracting large crowds is not always the goal. If you are organizing the event for your own business then you probably already know what your goals are and what you want to achieve from this event.

On the other hand if you are organizing the event for a client, then you need to ask them what they want to achieve with this event. Let them tell you how they would measure the success of the event.

Once you are clear about the goals and objectives of the event, write those down. Now make sure that your entire event planning strategy is focused towards those goals and objectives.

2. Plan Early


If you know you are going to organize an event, then start planning for it. Doesn’t matter if you don’t have the confirm dates, venue, speaker, or any information to start with. Planning early will give you enough time to research and do your homework.

By planning early you get to choose things done your way. It gives you the time to reach out to potential sponsors, participants, speakers, etc. You can see what kind of response you are getting and then adjust your marketing and PR strategy accordingly.

3. Technology is Your Best Friend

With so many things to deal with, you need all the help you can get. Almost all successful event planners will tell you how much they rely on their phones, tablets, and laptops. That old note taking app with your to-do lists is not enough to make life easier for you. You need tools to manage people, collaborate, and the ability to work from anywhere.

As a smart event planner you need to be always looking for ways tools to save you time, money, and help you work more efficiently. Equipping yourself with the right set of tools will free your time up to spend on things that matter most.

4. The Dream Team


As an event manager you need to delegate work to the people. Trying to do it all by yourself will only take you down. Identify the people around you with the right talents and then assemble your dream team. Finding the right people to work with is half the battle.

Events can get very frustrating so you need people who can deal with challenging situations. Each team member should be able to hold down a fort on its own without you constantly worrying about them. Giving responsibility to your team members will allow you to focus on the objectives and goal of the event.

5. Branding and Marketing

Make a proper strategy to promote and brand your event. This strategy should be focused on helping you achieve the goals and objectives of the event. If the goal of the event is to sell as many tickets as possible, then plan a marketing strategy focused on selling tickets. If the goal is to bring the a certain kind of audience to the event, then focus on reaching out to them.

If you are not clear about event’s brand and the marketing plan, then there is a good chance that you will leave people wondering what your event was about. Focus on how those attending the event will benefit from it and make sure that your brand and marketing strategy is communicating the message.

That’s all for now, we hope that these tips helped you learn the secrets of an highly effective event planning strategy. Join us on Twitter to get more tips and updates from Showthemes.