We all know that a company’s logo sets the tone for a brand’s image and success. Company logos like Apple, Coca-Cola, and Google are instantly recognized around the world by young and old. If you want to create a lasting brand for your own business, you need to ensure that the logo communicates your message quickly and clearly. This can be a challenging task for any company and even more challenging when creating a logo for an event.
The majority of events are only once or twice a year; this limits a consumer’s exposure to your brand and makes every interaction crucial. Here are three tips that will help you create an event logo that is both memorable and inspiring.
Understated typography logos can serve their purpose for certain brands, but if you are looking to create an event logo that truly inspires, you need to communicate visually. You can do that by emphasizing the logos graphic and designing a more literal representation of what your event is about. Here are a few great examples of visual event logos.
This logo was designed for the Festival Of Sails in Melbourne, Australia. Although the graphic is simple, it is very clear to its audience what this event is about. The colors give the logo some extra pop and make it more memorable.
The Mud Run Mayhem logo is bold and powerful and does a great job of incorporating a long event name with relevant visuals.
The BAMS Festival logo is my personal favorite. The event draws a vast audience with a variety of interests, and the logo captures all that while maintaining simplicity.
Being memorable is an essential part of any company logo, but when the exposure is limited to a few times a year, you need to make sure it is unique enough that people will remember. How do you do this? Well, the first step is to avoid any cliche graphics and generic colors. In specific industries, like finance, classic layouts, and colors can serve the purpose of making your brand look more established and trustworthy. In the case of an event, you need to use color palettes that are strong and unique. Try using a palette generator to play with some color combos and read about the psychology of colors to convey your message more concisely.
As you can see from the logos above, a good event logo needs to stand out. If you can combine bold fonts with visually exciting imagery, you can create a logo that attracts a vast audience and truly inspires. The most important thing to keep in mind when creating a bold logo is that your graphic needs to remain simple. You want to use simple lines and avoid clutter. This makes your logo easily recognizable, whether it is featured on your event website or towering over you on a massive billboard.
Even with these three tips in mind, you must take your time creating your logo. Design and branding is a process that should not be rushed. I always recommend my clients consider a variety of concepts and design styles before making a final decision. Don’t be afraid to ask friends and family for feedback; different perspectives are constructive when creating a logo.
My name is Scott Smith, I love writing about design, entrepreneurship, and tech. When I am not on my MacBook you can find me on one of the many hiking trails in New Hampshire.