When people are looking at an event website, they usually look for a number of information. They may be looking at who else is going to the event. They also would want to know what other people are saying before purchasing tickets. This makes it easier for established event websites, all they have to do is showcase their past events and participants. But what about a new event, with a new team? We will show you ways to quickly build social proof for your events using WordPress.
By the end of this article, you will have some practical tips to start building a social portfolio for event. We are assuming that you are using WordPress as the CMS for your event website. If you are not, then you should see these 10 simple tips on building an event website with WordPress.
Email is oldest and the most effective communication tool available on the Internet. Thousands of online marketing experts will tell you how important it is to build an email list. Everyone has an email address and most people check their inboxes multiple times a day. Since email is private, people are more inclined to join an email list before following you on social media.
From the very early planning stages of your event, the first thing you should setup is an email list. Integrating an email list in a WordPress powered website is super easy and most email service providers already offer ways to integrate sign up forms in WordPress.
Most of our WordPress event themes, come with built in widgets that allow you to integrate an email signup form on every page of your website.
Before you start integrating social widgets on your WordPress event theme, you need to decide which social channels are important to you and the potential participants. For a very business focused event, many of your potential participants may not have a Pinterest, Instagram or Flickr profile.
In most cases, Twitter, Facebook, Linkedin and Google+ are the social channels that matter the most. Try focusing your efforts on as few platforms as possible. Remember you don’t just want to be everywhere, you want to interact and have useful interactions with users on social channels. It would become very difficult if you are managing lots of insignificant social networks.
It goes without saying that your event has a brand, and this brand needs to be reflected across all your social media profiles. You need to use the same taglines, intro, images and logos, across all social channels. This consistency helps strengthening your brand image into users’ minds.
What most event managers ignore is the importance of language. Be casual and fun on all your social network profiles. You social profiles should make users feel comfortable and welcoming to join in. Be sensitive to ethnic, religious, or political viewpoints. If your event is not particularly dealing with these issues, then it is best to avoid them altogether.
All of our WordPress event themes come with built in social media integration. We understand the importance of consistency in design and we want your social media buttons to look just as pretty as rest of your website.
People don’t like scrolling too much, so all the important information you want them to see should go at the top of the screen. For the pre-launch landing pages we recommend you to first put your email list and then your social buttons.
After the launch make sure your email list and social buttons are displayed without too much scrolling. Once you start building a decent following you can move them down and bring more important announcements on the top.
All our event WordPress themes allow you to easily adjust the position of your social media buttons and email subscriptions form. You can simply drag and drop them anywhere on your website.
Adding beautiful social buttons and email subscription forms is only the first step. The next thing you need to do is to ask people to join. Add a little description above your email form and social buttons. Tell users what they will get if they follow you on social media or join your email list.
Many visitors on your website are probably already thinking about subscribing to either your email list or follow you on their preferred social network. Adding a little description will nudge them in the right direction.
A quick way to build a quick and strong social following is by running contests and giveaways. There are lots of third party services that allow you to easily integrate contests and giveaways on your WordPress site. One of our favorite third-party service is Rafflecopter.
Rafflecopter allows users to earn points in a giveaway or contest by performing social actions. You can ask users to follow your event on Twitter, Facebook, Google+ to earn entries. You can also ask them to Tweet and share the giveaway on their social media profiles.
The contest or giveaway prizes does not need to be big or expensive. You can simply offer free tickets, t-shirts, ebooks, gift cards, discounts and so on.
Adding a blog is the easiest and most efficient way to build a strong social following. You can post regular updates on your blogs and then share links to those items via your email list and social networks.
Unlike an email or a status update, you can post anything on your blog. A typical blog post can have photos, galleries, videos, etc. You can even embed Tweets and add links to other pages on your website.
Blogs also allow users to leave comments. This something users can’t do on your event’s homepage or other landing pages. Users can interact with organizers and you get a chance to answer questions and engage with your users.
Building social proof for your event does not just mean adding followers to your profiles. There are lots of spammy service providers who will offer to bring you thousands of followers within days. These numbers are meaningless if they are not actually users who are interested in your event.
Don’t just use your social media profiles to post one-sided status updates. Engage with your audiences by answering their comments, thank them for retweets, casually take part in discussions. Create hashtags for your event and aggressively monitor activity on those hashtags. This participation will pay off big time in the end.
That’s all for now. Give these tips a try for your next event. Remember these tips are not the last word in building a strong social proof for your event. You will learn about many other cool tips and tools you can use to build social media profiles for your event. Implement them wisely into your social media strategy and you will soon notice the difference.
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